I guess I can tell a story with a straight face.
One morning, in a spike camp for a restoration project, I was drinking apple juice out of a bowl, like 8-12 oz, because my coffee cup was occupied with coffee. Later this guy asked me what I was drinking earlier, at breakfast. I said coffee. He said it looked like olive oil. I said, "oh, ya it was olive oil" realizing it looked like I was gulping it down. With 5-10 minutes of him not wanting to believe me, but continuing to ask, I kept saying how it was so good for your hair and skin, and I had it in his hand. I said you obviously can't start at that amount, but you work up to it, starting with a little and then a bit more each day. I had him starting with and ounce or so.
Couple hours later I poured apple juice in my cup in front of him, with a cough.