Curious which catalog representation you are referring to because I have some opinions on that similar to yours. . .
aug
Every one I've seen so far that I can recall...
Starting with New Tribe's website, and TreeStuff, and WesSpur, as I recall.
I was "jarred" and puzzled by the disconnect between the plain, pedantic, description of the Monkey Beaver saddle vs. the high energy, "excitement", "robust" skill, etc. depicted by the MB logo and the August Hunicke videos.
It seems the descriptions/advertisement are *trying* to make the connection between the product and the high energy MB logo and videos and August Hunicke.... but fail (if that was their intention) (no offence intended)
I just noticed it in the first sentence or two where it seemed they were trying to make the connection... but there was none of that (to me) .. just flat words.
DISCLAIMER:
I am not their target audience though... maybe I'm all wet and the description *exactly* resonates with working climbers and gives them all the info they need.
In which case, forgive my presumption of thinking I have to put in my 2 cents.
This was my unscientific, anecdotal impression... I may even be all wet on the facts... I will go back and look because if I do wind up buying a climbing saddle, I am 99.9% going to get the Monkey Beaver one.