As much as I like Nick, I still stand by my earlier observation that Sherrill is simply in the process of draining TreeStuff dry before absorbing their business. It makes absolutely no sense for them to keep TreeStuff open as a separate entity long term.
Just for the record, I could not disagree with the 2nd sentence more. Although I do agree with your assessment of what is happening to the place, as expressed in your first sentence.
To me, it would have made absolutely perfect sense to just buy out treestuff, and then essentially leave them alone to run the business as they always had done in the past. Nick could consult with Luke as need be when he felt stumped on how to handle particular situations. If the business was growing like crazy, and making a profit, why mess with it? Leave it alone and let it keep growing. Only if the numbers guys start detecting big losses should Sherrill start to intercede, mostly by asking Nick what he needs to help improve things.
All of that is not what appears to be happening. The reason to mess with something that is not broken, in my mind, is just because of ego, and not good business. It may have been something of an embarrassment that Sherrill was possibly getting its butt kicked in terms of sales volume by TreeStuff. Instead of asking the questions "Why is TreeStuff kicking our butts, and what can we do to better compete with them?", they thought they could buy them up, and eliminate them as a competitor. The problem with that idea is that people took their business to TreeStuff for a reason, and avoided doing business with SherrillTree for a reason. Maybe Sherrill thought that if they eliminated TreeStuff as a competitor, all of those buyers would then flow over to Sherrill. Problem is, Sherrill is not the only other game in town, and people have other choices.
So instead of taking over a booming business and allowing it to continue to grow, they throw a wrench in the works, and all but kill a very profitable venture. All because of embarrassment at being bested in the marketplace.
On a personal note, I absolutely find it objectionable when something that I think I'm ordering from TreeStuff gets fulfilled by SherrillTree. Nowhere on TreeStuff's website does the name of SherrillTree appear, at least to the best of my knowledge. If I wanted to buy something from SherrillTree, I would go to SherrillTree's website and order it. The two businesses should not have their operations intermingling with regard to placement and fulfillment of orders. The reason is that the two businesses handle the processing and shipping of orders differently, and those differences might be a large part of why customers choose to shop at one online store and not the other. So by intermingling these operations, you've just made it impossible for a customer to know how his transaction will be handled, or by whom. If this uncertainty bothers a customer enough, they will end up voting with their feet, and going to a third party to do their shopping, a place where they know how their order will be handled.
I know I've rambled on too long about this. All I'm trying to say is that it is a huge mistake, in my humble opinion, for Sherrill to mess with the operations of TreeStuff. It will not win Sherrill any new customers, long term. Only in the short term, those folks that think they are ordering from TreeStuff, whose orders then get swiped out from under TreeStuff by SherrillTree. That won't last for long, however, in my opinion.
I think ShelterTree is the new TreeStuff, quite possibly. Butch should talk to those folks about sponsorship of this forum, in my opinion.
Thanks for putting up with me, Butch.
Tim