You make a valid point, it's sometimes easy for the established guys to say "don't go too cheap" but as a starter I went cheap often just to get the work, human nature, after a bit you up the prices and the next hungry young snotter can flog their nuts off for little reward. I'd do the same again as well!...two things working on bids for a new Tree guy... no reputation and competing with established companies...hmmm, I have low bid high profile jobs knowing I would get noticed thus getting work in the neighborhood...Bussiness types call it a loss leader and it works
if you are just making enough for gas and beer at the end of the day.
Just reading your post, they killed your business and then "years later" the customers come back 'cos they cannot get hold of the guys who were apparently ripping them off, how? By selling the wood cheaper than you? Sounds like all those years they were doing ok and now are out of the game.For perspective, I used to sell a lot of firewood. We had a deal with Asplund, they would drop in our lot when in the area, and we would take what they gave us! We would sort and cut the wood, then split it, trying to make 1/3 of it hard wood and sold it for $50 a face cord. It wasn't a bad gig. Then we got into Oak, it was selling for $125 a face, decent money. It was 100 miles each way and we did good to bring back 4 face. Then I got mechanized with a mini, I could bring back 5-6 face in less time, less work. but no matter what, the first face off the trailer paid for fuel alone!
Then the economy tanked and everybody and their brother got a chainsaw for Christmas, so now we are competing with idiots selling Oak for $65-75 a face cord! I know they can't be making any money and they will be done in a year at best, but they killed my business! I had better wood, it was seasoned and split in burnable sizes, but the customers are looking at price. No way I could win that battle so I bowed out. Now, years later, I am getting calls because old customers are tired of being ripped off and can't get a hold of the people they were buying from!
So yeah, you can go low as you want to undercut everyone else, but I doubt you will last long at that rate!
Just reading your post, they killed your business and then "years later" the customers come back 'cos they cannot get hold of the guys who were apparently ripping them off, how? By selling the wood cheaper than you? Sounds like all those years they were doing ok and now are out of the game.
No ones saying that you should work at a loss but when starting out you cannot just "bid high" what if you consistently miss out on work?
Of course the established companies want newbies to bid high, so they don't undercut them.
I assure you it is hard to reform someone you had given a deal to. That will be the expectation forever with them.
I love it when they say "Gimme a good price! I can get you a lotta work!" Yea, RIGHT.