The problem with an arb program nowadays is that it is (and probably always will be) a niche career path for most. Many in my area think of tree guys as advanced lawn-scrapers, so it's difficult to truly portray how different (and necessary) we really are. The majority of this progressive infested area we live in looks down on important, blue-collar work, not realizing how important and needed it really is. When I talk to many white-collar customers in my area, they all have pipedreams of little Jane/Johnny becoming the next Bill Gates, Warren Buffet or the next scientist/doctor that finally cures a disease, and that can only come from being tech-savvy (ie: lazy, unproductive and usually attention-distracted). It's a sad state of affairs, and it will probably take the upcoming downfall of our current society before programs like arb, logging or others could actually gain any kind of momentum here.