I totally hear you Chris. I'd just caution against projecting yourself as the marketplace. How many times have you spent money on tree services?
(Not being argumentative, just proposing the concept)
Everyone has a different style and there are different niches. Some people think sales is a bad, tainted, or dirty thing. The idea abound that sales people are less than forthcoming. You want to see less than forthcoming, deal with customers and prospects - they almost never tell you what they really think.
What really helped me jump over my shadow in sales was taking a servant's approach. Just do the next right thing to help your customer and all else takes care of itself - at the very least, you sleep well at night.
I don't have all the answers, but I have sold a lot, missed a lot of sales, and learned from screwing up.
There are niches for folks that want to walk a property for hours talking about flowers with multi-page proposals and there are niches for low cost removals where the estimate involves a 30 second glance, ballpark number, and a handshake.