Hey Kevin, I though the video was well done. Under a minute is a great goal. In regards to how you could improve- it all depends on your objective. Are you trying to entertain or enlighten? I think you said you wanted to turn people on to the Rnw. If so, I think Bonner makes some great, short demo videos. I would suggest quickly going over the benefits and basic function with narration in a ground video, then show some good shots of it in action. Some non head camera shots would go a long way as well. Well, that's my story!