True, Chris. It's interesting, I'd rather not work for someone who thinks you need to have a big chipper roaring in their yard all day to be legit, but that's probably not entirely realistic. It's a boutique tree service or... something like that.
I'd rather work for a well-paying customer who is ignorant about tree care/ removal...prove their preconceived notions wrong, educate them, earn their trust, collect the check.
You can get a bucket, crane, chipper etc any time you want, as can anybody with money, don't even need a driver's license.
When people ask about a bucket and this and that, I tell them I can do anyting they ask if I can do, and lots of proper things they haven't asked for, as well. I can get equipment in to destroy their yard as good as anyone, but do they want me to rut they wet, wet lawn so that I can charge them a lot of money to bring in a bucket truck for easy climbing work?
I also tell them around here a bucket truck is a good start to the first limbs sometimes, sometimes not even.
If someone shows up to a bid for housecleaning, and their rig is filthy, I'm not impressed. It doesn't have to be new or fancy, but I'm hiring a cleaning service. My impression at the first contact is a dirty cleaning company. The person who will do the cleaning might be a Level 100 Certified Cleaner who will do wonders, but...
I agree with Chris.
People equate equipment with success and knowledge. Doesn't matter if they've stolen/ cheated/ arborphobized people to get the bucket truck.