Yeah, I saw that. But the sources are facebook and bob vila. I did read a bit and found nothing to say it's bad. The most credible source seemed to be the California university ag research page. I'm surprised I've never seen it here as sunscald is huge here. Tree wrapping is definitely a thing. I am going to ask the CSU extension tomorrow and see what they think about it.
If it's legit I would definitely offer it as a service. Climbing around in a tree with some paint sounds fun. We get lots of sun scalded tops on maples or many other thin bark trees here.