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What parts sucks, exactly? Aren't your weeding out the customers who don't want what YOU have to offer, in a way. You aren't offering the same service. Worker's comp isn't protecting them so much as General Liability. Keeping them from the potential trauma of having someone die at their house...

Doesn't seem like much competition. You are two different types of operations, unless they have CAs offering tree and palm "care". I bid sorta high on a huge removal that I didn't want to necessarily do, with buried utilities just barely out of the planned drop. $3600. They got a bid for $1400...

I believe in the benchmarks laid out for a raise. It shows who is a self-motivated person who wants more, and will learn it to earn it. I'd mention it in the ad. Are you competing with those $12 off the books companies, or are they in your market?

$15/ hour for a hard worker WITH A DRIVERS LICENSE, seems like the minimum for LA. I pay that to start. If Day 1 doesn't look like its worth it...next contestant. You're asking that they put themselves in a situation where they could be "struck by" (number one cause of death in tree work)...