One thing that's worked for me in my locale is the Google Adwords. I know, basic, basic. But if you have a website look into it. It's been cheap for me. So when I started my chimney business I noticed none of my comp advertises at all. So now by even having a very modest ad campaign with AdWords. I am the business/website that comes up if you google anything chimney related in my locale. So literally you google abc chimney sweep and if you're within 35km of me Coldstream Chimney Service is top result. It's crazily customizable for what you want to spend and what type of searches you want to appear in the results of. Very simple to use, it's an app on my iPad.