ISA-Certified Arborist #PU-2345
ISA-Certified Arborist #RT-3425
Link to ISA.
The home screen has mostly a generic (nice) picture. Get a treecare photo of your two, in tree, looking good, spurless pruning.
There is important stuff, 'below the fold', as in, on my computer, I have to scroll down to see the lower text line, below the picture. Move that up.
Video some hand saw pruning and roping down pieces, rather than just throwing them.
Get some rigging pictures up.
You offer low-impact tree removal. Do you offer other types of tree removal?
"I don't want someone who will only powder-puff their way around the tree and yard. I want someone to get it on the ground. I'm getting my yard graded with a bulldozer after the tree is gone."
Can you fell trees into the woods or only climb trees to dismantle. You will be getting jobs out of town.
I give options for as much or little impact as they want, as it fits their needs and wants. Its also is a way to say we can smash and dash, or we can treat your home like zen garden.
$.02
BTW, Welcome Ray.